Thursday, June 20News That Matters

Instagram marketing strategy: how to build one

If you want to take your marketing game win then honestly, you need to start with Instagram because this is the one platform that has a huge figure of user engagement at the moment. You see there was a time when people thought of Facebook and Twitter to be the only successful social media platforms but on a serious note, now things have changed and so has social media. People now prefer to use Instagram more than Facebook because this image sharing site has a lot more to give to the users and even to the marketers too.


Speaking of marketing, we all know the fact that with Instagram, you have to invest some effort with the marketing of your brand. You simply cannot post a picture and sit back wait for the followers to increase, in fact, there is a lot more that you have to do and above everything you need a proper marketing strategy for creating posts and monitoring the results. It is a matter of fact that every social media move of a marketer needs a proper strategy behind it because when you make a marketing strategy, you know about the consequences and you know the downfalls to a move so you eliminate the risks and the factors that can cause trouble to your brand image.


Now if you are planning to get started with a marketing strategy then stick a little longer because we are now about to jot down a few tips that can aid you with the strategy building.

1-The creation of unique content

Again, you cannot just take a picture and post it on Instagram with a random caption because honestly, that will be a waste of time for you and the viewers too. So, all you have to do is that you have to make the creation of unique content a priority of your strategy. You have to spend some good on taking a attractive, unique and eye catching picture and then you have to invest some thoughts on the caption that will go perfect with your post. You see all of this is included in a marketing strategy and to be very honest, only if you try this trick for once, you will see that there is a lot of difference between the user engagement of your post because at the end of the day you struggle and you efforts never go to waste. You can also increase your user engagement by buying likes and followers from sites like the Social Shop so make sure you are using this tactic too and it is a part of your strategy.

2-Hashtags should be a part of your strategy

You can never ignore or neglect the importance of a hashtag when it comes to Instagram posts. Remember that 70% of your user engagement depends upon the use of hashtag. Moreover, the best part is that Instagram allows you to use 30 hashtags with a post so while you are working on your marketing strategy, note that you have to take advantage of those 30 hashtags and use them as your 30 opportunities to get highlighted.

3- Ask for help

Building a good strategy is not where all the effort ends in fact there is a lot more to be done. You have to implement the strategy and that is not a one man game. You have to involve people to make the strategy and implement it with perfection. So, never avoid in asking for help from people and always make sure that you are working in a team because that will make the marketing more effective for you.

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