It’s easy to get caught up in the latest trends in digital marketing and underestimate the role email marketing still plays. In the absence of physical stores, email marketing is essential in the world of ecommerce. It’s not enough to send emails to potential or current customers you need to have a solid strategy. By approaching the catapult revenue email marketing with the following tips, you can increase the impact of your campaigns.
The most successful emails feel personal. Obviously, you can’t customize all the emails you send manually. It may be sound sarcastic, but automation use to beessential if you wish to treat each customer in anindividual way, toprovoke a response.
You require knowing what customers wish, what inspires them and how they use to behave. You need to also have a way of collecting data regarding them in the event that you want to send extremely targeted emails.
Focus on the entire customer journey
Remember, your emails are less focused on a sale, but more on building a relationship of trust. By offering useful information and incentives, you can create loyal customers, which results in sales.
Your emails are part of a series of interactions with your brand. You don’t want to invest time in your emails and then send users to a generic homepage when they click. Take them to a personalized landing page instead of the video you want to watch or the offer they are interested in.
Reward loyal customers
Establishing a loyalty program is a good way to cultivate relationships. A business does not survive without loyal customers. One solution is to give points to customers for their future purchases.
You can segment customers who have spent more than a certain amount in your store and reintegrate them with exclusive offers like early access to sales, discounts, or special bundles.