Thursday, June 20News That Matters

Five Important Reasons Why You Should Use Ecommerce Analytics

Everything that you do for your business becomes a source of data. This data can help you make smart business decisions and maximize sales. As technology improves, the ways to measure and track big data is important.

One of the ways to get this information to study the data you receive. Organizing and observing this information has become complex since you’re hit with facts, numbers, and percentages. Understanding big data and analytics can help combat most of this confusion. Studying these trends can help you attract more customers and streamline your online business.

Marketing professionals rely on analytics to help them gain more insights into their online business. One great feature offered by ecommerce solutions is that they include tracking. Here are 5 reasons why you need to use ecommerce tracking for your online business.

Your Sales

This is the most obvious thing, but you can learn a lot about your sales when you use ecommerce tracking. It’s important for you to know the origin of your sales so you can keep tracks of which of your advertising efforts are converting into dollars. With ecommerce tracking, you can determine if the source of your sales are from direct advertising, e-mail blasts, or organic search and maximize on them.

Some ecommerce tracking platforms allow you to import your analytics goals and tracking so you can get more clicks and traffic to your website.

Product Performance

Product performance is imperative to any ecommerce website. It’s where you’ll get most of your sales. Finding out which products are the best performing can help you determine which products you should be focusing on. This will help you make a decision on which products to pull or which ones you should invest your marketing efforts in.

Best Times to Purchase

Your ecommerce analytics can help you determine which time is the best time to purchase. The dashboard comes with a feature that tracks the customer’s first visit to your ecommerce site to their first purchase. With this data, you can figure out which pages the customer bounced off or the exact steps they took to make a purchase.

Average Order Value

With this feature, you can find out whether your customer’s transactions are coming from previous orders or organic traffic. You can also find out if they’re making multiple purchases or if they’re buying in bulk. This data helps you determine whether larger quantities generate more results.

Monthly Sales Stats

With the sales stats feature, you can track your daily, monthly, and weekly sales. You can also find out how many orders a customer made, your monthly sales stats, and the quantity of SKUs you currently. This is important information you’ll need in future advertisements or marketing campaigns.

Thankfully, ecommerce tracking is user-friendly and easy to use. These tools can help you detect any problems, capitalize on the success of your products, and build a better ecommerce site. If you want a closer look at your analytics, this is one of the best ecommerce solutions for your business.


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