Having a reliable security solution for your website is important in a world where online attacks and data breaches are on the steep rise. Most web hosting companies provide an SSL Certificate as one of the security solutions.
A Comodo SSL Certificate is a security protocol that ensures maximum data protection and security between your website’s server and the user’s browser. Thus, it protects the sensitive data transferred to and from your website against the prying eyes of malicious hackers.
However, besides data security—an SSL Certificate also offers multiple other features and advantages, such as improved customer trust and boosted search engine ranking that can benefit you in your digital marketing plan and attract more customers.
In this article, we’ll take you through some of the critical reasons why an SSL Certificate is important for your business and its digital marketing strategy. So, let’s dive right in!
4 reasons to opt for an SSL Certificate for your digital marketing plan
Here’s how an SSL Certificate plays a significant role in your business’s digital marketing strategy.
-
Improves website visibility
Search engines such as Bing and Google prefer and boost the search engine rankings of websites with SSL Certificates. Even if it isn’t the only metric, having this certificate significantly increases your website’s chances of showing up on the first page of the search engine results.
Typically, the first Google result experiences a Click-Through Rate (CTR) of 25%, while the second of 15%, and it keeps reducing as you go down the results page.
Therefore, the higher your website ranks, the more CTRs it receives and the more it’s visible to your potential customers.
-
Eliminates the “Not Secure” warning
Search engines warn and prevent users from accessing sites without an SSL Certificate—displaying a “Not Secure” warning whenever a user clicks on the site.
So, without an SSL Security Certificate, if your customers can’t reach your business website—you can lose a significant chunk of potential customers that may head straight to your competitors.
-
Boosts customer trust and security
When you buy SSL Certificate solutions for your website, it receives the secure HTTPS protocol and a padlock icon that boosts customer trust, loyalty, and business reputation.
Customers realize and rest assured that they are making transactions with a reputed company. Thus, it lets you promote that you take your valuable customer’s data seriously—it enhances customer relationships and boosts your marketing efforts.
-
Business partners are more likely to work with secure websites
B2B marketing also plays an important role in your business’s success, even if your primary target market is your customers. This is because many companies rely on professional help to achieve their business goals.
An SSL Certificate acts as a signal of trust when businesses approach you. Therefore, it’s vital to demonstrate how critical security is for your business to ensure you partner with the right and suitable entities if needed.
Conclusion
An SSL Certificate is an essential security measure for your business that protects and encrypts sensitive data and improves search engine visibility, boosts SEO performance, enhances customer trust and loyalty, increases business credibility and reliability, and enhances user experience.
So, get in touch with your web hosting company, and buy SSL Certificates plans and services to level up your digital marketing strategy.